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Enhancing Deal Tracking: The Power of Blockchain

Sales automation • Apr 28, 2024 10:59:34 AM • Written by: Frederic Marcillaud

Why I believe blockchain technology can revolutionize the way we track deals and streamline the signing process. After spending a large part of this week in Londin joining the BCNL trademission I got to think about Blockchain technology and the sometimes negative thoughts around it. It is more then just Bitcoin! 

Understanding Blockchain Technology

Blockchain technology is a distributed ledger system that enables secure and transparent transactions. It is essentially a chain of blocks, where each block contains a set of data and a unique identifier. The data stored in a blockchain is immutable and cannot be altered or tampered with. This makes blockchain technology ideal for deal tracking, as it provides a reliable and transparent record of all transactions.

In the context of deal tracking, blockchain technology can be used to create a secure and auditable trail of all the steps involved in the signing process. Each transaction, such as the creation of a new deal, the negotiation of terms, and the final signing, can be recorded as a separate block in the blockchain. This allows all parties involved in the deal to have a clear and transparent view of its progress.

Benefits of Using Blockchain for Deal Tracking

Using blockchain for deal tracking offers several benefits. Firstly, it provides enhanced security and trust. As mentioned earlier, blockchain technology ensures that the data stored within the blocks cannot be altered or tampered with. This means that once a deal is recorded in the blockchain, it becomes a permanent and unchangeable record. This reduces the risk of fraud or disputes between buyer, seller (and their management) arising from tampering with the deal. 

Secondly, blockchain technology enables faster and more efficient deal tracking. With the use of smart contracts, which are self-executing contracts with the terms of the agreement directly written into code, the entire signing process can be automated. This eliminates the need for manual intervention and reduces the time and effort required to complete the deal.

Blockchain technology also allows for greater transparency and accountability. All parties involved in the deal can access and view the blockchain, providing them with real-time updates on the progress of the signing process. This promotes trust and collaboration among the parties, as everyone has a clear understanding of the status of the deal.

I remember getting the DMU in line to sign the agreement from bith sides. It took ages and everyone was pointing fingers who was up to sign.

Using blockchain for deal tracking can improve compliance and regulatory reporting too. The immutable nature of the blockchain ensures that all transactions are recorded accurately and cannot be tampered with. This provides auditors and regulators with a reliable and transparent source of information for compliance purposes. Just connect it to systems like SemansysNEXT and you are good to go.

Implementing Blockchain for Secure Signatures

Implementing blockchain for secure signatures involves the use of digital signatures and cryptographic techniques to ensure the authenticity and integrity of the signed documents. When a document is signed using a digital signature, it creates a unique hash value that is unique to that document and the signer. This hash value is then encrypted and stored in the blockchain, along with other relevant details such as the time and date of the signature.

The use of digital signatures and blockchain technology provides several advantages. Firstly, it eliminates the need for physical signatures, which can be time-consuming and prone to errors. Digital signatures can be applied electronically, saving time and effort for both the signer and the recipient. Secondly, it ensures the integrity of the signed documents, as any tampering or alteration of the document will result in a different hash value, which will be immediately detected.

Implementing blockchain for secure signatures enhances the overall security of the signing process. The use of cryptographic techniques ensures that only authorized individuals can sign the documents, reducing the risk of fraud or unauthorized access. This provides a higher level of trust and confidence in the signed documents. 

Implementing blockchain for secure signatures, build on Self-Sovereign Identitities (SSI), improves the efficiency, security, and trustworthiness of the signing process, leading to quicker and more reliable deal closures.

Enhancing Customer Engagement through Blockchain

Blockchain technology can also enhance customer engagement in the deal tracking process. By providing customers with access to the blockchain, they can have real-time visibility into the progress of their deals. This transparency builds trust and strengthens the relationship between the company and its customers. I had many questions in the past on contracts signed and having the need for a secured datawarehouse for contract managenent. 

Blockchain tech allows for the collection of valuable customer feedback and input. Customers can provide their opinions and suggestions directly on the blockchain, creating a collaborative environment for deal negotiations. This feedback can be used to improve the terms and conditions of the deals, ensuring customer satisfaction and loyalty.

In addition, blockchain technology enables the creation of personalized and customized deals. By analyzing customer data stored in the blockchain, companies can tailor their offers to meet the specific needs and preferences of individual customers. This level of personalization enhances customer engagement and increases the likelihood of successful deal closures.

Overall, blockchain technology provides a powerful tool for enhancing customer engagement in the deal tracking process, leading to improved customer satisfaction and increased sales.

Future Trends in Deal Tracking with Blockchain

The future of deal tracking with blockchain technology looks promising. As the technology continues to evolve and mature, and more companies start embedding it. We can expect to see several trends in this space.

One trend is the integration of artificial intelligence (AI) and machine learning (ML) with blockchain technology. AI and ML algorithms can analyze the data stored in the blockchain to identify patterns and trends, enabling companies to make data-driven decisions and optimize their deal tracking processes.

Another trend is the use of blockchain consortiums, networks and Hubs, where multiple organizations come together to create a shared blockchain infrastructure for deal tracking. This allows for greater collaboration and interoperability among different companies, leading to more efficient and seamless deal tracking processes.

The use of Internet of Things (IoT) devices and sensors can enhance the accuracy and reliability of deal tracking. IoT devices can capture real-time data, such as the location and condition of goods, and store it in the blockchain. This provides a transparent and auditable record of the entire supply chain, ensuring the integrity of the deals and at the same time reduce risks like ransomware. 

I see a future of deal tracking with blockchain technology that holds great potential for innovation and improvement. By leveraging the power of AI, consortiums, and SSI, companies can further enhance their security, efficiency, and transparency of their entire deal tracking processes. Let's connect and take the next step in the creation of these solutions. 

Ready to set yourself up for more business?

Frederic Marcillaud